The Latest Trends In Digital Marketing in 2022.

 

1. Artificial Intelligence in Marketing

This is our number one digital marketing trend. The world has been talking about how artificial intelligence would eventually take over all aspects of your life. We have no idea how quickly things are changing. Sixty percent of the internet users have used an AI chatbot to answer questions across different apps and websites.

The majority of the content we consume on social media platforms has been fine-tuned by artificial intelligence to keep us interested for longer! This technology is so incredible that it is expected to be a $190 billion industry by 2025, and digital marketers have a fantastic opportunity to take advantage of it.

AI is a sophisticated system that learns by analyzing large amounts of data on a specific field or topic and identifying the most effective patterns. The AI's learning capabilities enable programmers to bring effective changes in outcomes by allowing the AI to employ the strategies it has discovered to be the most effective.

There are numerous examples of AI performing previously unimaginable tasks, such as content authoring for JP Morgan and Chase. Persuado, an AI-powered content authoring assistance, has been implemented.

2. Metaverse

 

The Metaverse is commonly referred to as a realm within our world. Meta is the current owner of the Metaverse (Facebook). The concept of a digital realm in which virtual and augmented realities coexist to produce a universal experience is both novel and unexplored.

A computerized avatar of oneself in a futuristic environment where you may take whatever action you want appears to have a lot in common with gaming.

Metaverse, a network of realities/virtual universes where space exists practically everywhere, has enabled social commerce. Digital marketers, on the other hand, have seen an opportunity for their companies to fill that void and establish a whole new kind of digital marketing.

Even though we haven't yet reached the pinnacle of marketing in this field, the potential is enormous!

3. NFT's

Non-Fungible Tokens are the digital assets that you can trade. Each NFT has a unique token that says that this is the original NFT and is owned by you. NFTs have disrupted the art and technology world but it has started penetrating the marketing world as well.

Free NFTs are offered in a raffle as brands for their main marketing goals. For example, Marriott Bonvoy created a raffle where the winners would receive their own NFT and 200,000 Bonvoy points.

These kinds of digital marketing campaigns have been targeted by high-end brands like Adidas, Marriott, only. Once more and more brands utilize NFTs as a marketing tool, the growth and opportunities are unlimited. 

4. Virtual Reality

According to Wikipedia, Augmented reality is an interactive experience of a real world environment in which computer generated perceptual information enhances the things in the real world.

It has three basic characteristics:-

1. A hybrid of the physical and the virtual world.

2. Interaction in real time.

3. Accurate virtual and real world 3D registration.

5. Programmatic Advertising

The process of employing AI to automate ad buying is known as programmatic advertising. Companies get a more reliable and cost-effective answer to their demands by removing humans from ad buying. 

Global programmatic advertising spending has surpassed $130 billion, with the United States accounting for 61% of the total. According to eMarketer, programmatic display ad expenditure in the United States will climb 18.4% next year, which is similar to the trend seen in recent years:

6. Chatbots

Chatbots are one example of conversational marketing. Chatbots use artificial intelligence (AI) to send automated human-like messages to website users in real time:

According to surveys:

1. The most significant advantages of chatbots for businesses are 24-hour service (64 percent), rapid responses to enquiries (55 percent), and answers to easy questions (all of which are ranked first) (55 percent ).

2. According to Uber, 80 percent of customers have had positive experiences with chatbots.

3. Juniper Research forecasts $112 billion in eCommerce transactions via chatbots by 2023.

4. According to Insider Intelligence, consumer retail spending via chatbots will reach $142 billion by 2024, up from $2.8 billion in 2019.

7. Video Marketing

Today, and for the next 5-10 years, video marketing is one of the most crucial marketing trends. According to a survey,

Video is used by 60% of organisations as a marketing tool.

Video is a "very important or extremely vital" aspect of 61 percent of marketers' marketing strategies.

Video gives a higher return on investment than static pictures, according to 74% of respondents.

Video, according to 52% of respondents, helps them create confidence with potential clients.

8. Content Marketing

When it comes to instant access, one of the most popular digital marketing trends in recent years is interactive content.

In 2022, we'll see a shift away from text-based content and toward dynamic, engaging content that provides consumers with an immersive experience, such as:

Polls and quizzes

Calculators with embedded software.

Augmented reality ads

360 degree videos.